Core Service Areas
At SM Executive Sales Consulting, we specialize in building commercial engines that scale.
Whether you’re launching a disruptive therapy, restructuring a national sales force, or
preparing for executive expansion, our services are designed to deliver clarity, precision,
and measurable impact. With over 30 years of experience in sales leadership, we bring a
unique blend of strategic insight, operational discipline, and people-first execution to every
engagement.
Sales Leadership Consulting
We partner with organizations to elevate sales leadership at every level—from first-line managers to executives. Our approach blends coaching, structure, and strategic alignment to build high-performing teams that exceed expectations. We help companies design scalable sales models, optimize territory and compensation strategies, and develop leadership frameworks that drive retention with accountability versus attrition. Whether you’re navigating a turnaround or preparing for accelerated growth, we ensure your sales force is built to win.
Launch Strategy
Bringing a new product to market requires more than clinical data—it demands
commercial precision. We specialize in launch planning for medical device companies
entering competitive or saturated markets. From go-to-market strategy and messaging
frameworks to field deployment and adoption curves, we help founders and commercial
leaders execute with confidence. Our launch playbooks are built to drive rapid clinical
uptake, expand access, and position technologies as new standards of care.
Executive Interviewing & Talent Advisory
Hiring the right leaders is mission-critical. We offer precision interviewing services for VP,
Director, and field leadership roles—designed to assess strategic fluency, coaching
instinct, and cultural alignment. Our process goes beyond resumes and references, using
provocative questioning and scenario-based evaluation to uncover leadership readiness.
We also advise on organizational structure, succession planning, and talent development
strategies to ensure long-term scalability.
Business Development
Growth doesn’t happen by accident—it’s engineered. We work with executive teams to
identify new revenue pathways, optimize commercial strategy, and unlock market
opportunities. Whether you’re expanding into new therapeutic areas, refining your pricing
model, or preparing for investor engagement, we bring the discipline and insight needed to
move from vision to velocity. Our advisory services are tailored to help companies navigate
complexity, challenge legacy thinking, and build commercial strategies that stick.
Growth Strategy Advisory
Navigating growth in the medical device space requires more than ambition—it demands
clarity, discipline, and a deep understanding of market dynamics. SM Executive Sales
Consulting partners with founders, commercial leaders, and executive teams to architect
growth strategies that are both bold and executable.
Whether you’re entering a new therapeutic area, preparing for investor engagement, or
restructuring your commercial model, we bring a sharp lens to the decisions that matter
most. Our advisory work is rooted in data, market insight, and a relentless focus on
outcomes. We challenge legacy thinking, uncover hidden opportunities, and help
organizations move from vision to velocity.
From early-stage startups to scaling enterprises, we advise on:
- Market Expansion & Entry Strategy
Identify underpenetrated segments, assess competitive landscapes, and build go-tomarket plans that accelerate adoption and revenue.
- Commercial Model Optimization
Refine sales structures, compensation plans, and territory design to support sustainable
growth and team performance.
- Investor & Board Readiness
Craft strategic narratives, performance frameworks, and commercial forecasts that align
with investor expectations and board-level scrutiny.
Growth isn’t just about doing more—it’s about doing what matters, better. We help you
focus, align, and execute with confidence.
Leadership Coaching
Great leaders aren’t born—they’re built through challenge, clarity, and intentional
development. At SM Executive Sales Consulting, leadership coaching is more than
performance management—it’s about unlocking strategic fluency, emotional intelligence,
and executional discipline across every level of the organization.
Whether you’re preparing a Director for VP-level readiness, guiding a new manager through
their first team build, or helping a founder scale their leadership style, our coaching is
designed to elevate impact and accelerate growth.
Key focus areas include:
- Executive Presence & Strategic Communication
Equip leaders to present with clarity, influence cross-functional teams, and engage
stakeholders with confidence.
- Talent Development & Team Building
Strengthen coaching capability, build high-performance cultures, and drive retention
through intentional leadership.
- Decision-Making & Commercial Discipline
Develop frameworks for prioritization, resource allocation, and execution under pressure.
Leadership isn’t just about hitting targets—it’s about shaping culture, inspiring teams, and
driving sustainable success. We help leaders rise to the challenge.
Keynote Speaking & Panels
Commercial leadership is more than strategy—it’s storytelling, conviction, and the ability
to move people. Sara McLenighan brings three decades of executive experience to the
stage, delivering keynotes and panel insights that challenge conventional thinking and
spark meaningful dialogue.
Whether speaking to founders, sales leaders, investors, or cross-functional teams, Sara
blends real-world experience with sharp strategic insight. Her sessions are known for their
clarity, energy, and emotional resonance—leaving audiences with actionable takeaways
and a renewed sense of purpose.
Topics include:
- Transformational Sales Leadership
“These aren’t just meetings—they’re catalysts for transformation.”
- Launch Excellence & Commercial Innovation
Lessons from scaling disruptive technologies and reshaping clinical adoption curves.
- Women in Leadership & Legacy Building
Elevating voices, mentoring talent, and creating systems that endure beyond tenure.
Sara has spoken at national sales meetings, investor summits, leadership retreats, and
industry panels across the U.S. and Canada. Her voice is trusted, her message is clear, and
her impact is lasting.
Executive Workshops
High-performing organizations are built on clarity, alignment, and the ability to execute
under pressure. SM Executive Sales Consulting offers customized executive workshops
designed to challenge legacy thinking, sharpen strategic focus, and elevate leadership
capability across commercial teams.
These sessions are immersive, high-impact, and tailored to the unique needs of your
business. Whether you’re preparing for a product launch, navigating a turnaround, or
scaling into new markets, our workshops create space for bold thinking, honest dialogue,
and actionable outcomes.
Workshops are ideal for:
- Sales Leadership Teams
Align on vision, structure, and performance expectations. Strengthen coaching capability, build framework for accountability and growth.
- Cross-Functional Commercial Teams
Break silos between sales, marketing, clinical, and market access. Drive strategic
alignment and executional clarity across functions.
- Founders & Executive Leadership
Pressure-test go-to-market strategy, refine messaging, and build commercial readiness for
investor engagement or board presentations.
Each workshop is built around your goals—with pre-session diagnostics, post-session
action plans, and optional follow-up coaching to ensure momentum continues. These
aren’t just meetings—they’re catalysts for transformation.
Podcast & Interviews
Great conversations spark transformation. At SM Executive Sales Consulting, we create
and host podcast episodes and executive interviews that challenge conventional thinking,
spotlight commercial innovation, and elevate voices across the medtech and biotech
industries.
Whether you’re a founder navigating launch, a sales leader scaling a team, or an investor
seeking market insight, our interviews are designed to provoke thought, share lessons, and
inspire action. Sara McLenighan brings decades of executive experience and a challenger mindset to every conversation—asking the questions others won’t and uncovering the
stories that drive impact.
Podcast and interview services include:
- Executive & Founder Interviews
Curated conversations that explore leadership journeys, commercial strategy, and lessons
learned in building breakthrough businesses.
- Podcast Hosting & Production
End-to-end support for branded podcast series, including episode strategy, guest
selection, and hosting with executive presence.
- Thought Leadership Amplification
Elevate your voice through strategic storytelling—whether you’re preparing for a launch,
investor engagement, or industry recognition.
“These aren’t just interviews”—they’re platforms for influence, insight, and connection.
Podcast & Interviews
At SM Executive Sales Consulting, we harness the power of conversation to drive transformation. Our podcast and interview series isn’t just content—it’s a strategic resource designed to elevate your sales leadership and sharpen your competitive edge.
Here’s what we deliver through these sessions:
- Real-world strategies from top-performing executives that you can apply directly to your team
- Leadership insights that help you navigate complex negotiations and build high-impact relationships
- Innovative thinking to challenge outdated sales models and spark new growth opportunities
We use these conversations to fuel our consulting approach—bringing you proven frameworks, fresh ideas, and the kind of executive-level thinking that turns potential into performance. Whether you’re scaling a team, entering new markets, or refining your sales process, our interview-driven insights help you lead with clarity, confidence, and results. Let’s turn powerful dialogue into measurable impact—because at SM Executive Sales Consulting, we don’t just talk about success. We help you build it.
How I Work
Listen & Diagnose
Deep dive into people, markets, and systems.
Design & Align
Build strategy and culture roadmaps.
Lead & Deliver
Empower teams, track results, sustain growth.
Case Studies
Challenge
Residential Structural Engineering – Safe and efficient design for a modern home extension.
My Approach
Commercial engineering services for a heritage building restoration project.
Outcome
Civil engineering and structural support for a multi-unit residential complex.
Ready to Unlock Your Next Stage of Growth?
Whether you're scaling a high-performing sales team, entering new markets, or refining your executive strategy, SM Executive Sales Consulting equips you with the tools, insights, and leadership frameworks to accelerate growth. We partner with ambitious organizations and individuals ready to challenge the status quo, optimize performance, and drive measurable results. Let’s turn potential into momentum—and momentum into mastery.